（英）Export Marketing Techniques & Export Plan for the Arab Countries
Foreign Trade Training centre(FTTC)
Trade promotion is one of the keys for economic growth of the Arab Countries. TCTP- Export Marketing Techniques & Export Plan is covering essential skills and knowledge for export related officials, which was developed in cooperation with JICA. The TCTP could contribute to strengthen capacity of human resource in the field of export promotion in other Arab countries.
FTTC in a not-for-profit autonomous training institute established by Ministry of Industry & Foreign Trade in collaboration with the Japanese Government, aiming at supporting the state’s policy for enhancing export competitiveness. JICA has been in cooperation with FTTC through FTTC Project Phase1
Phase2 (2005 - 08), and currently is implementing Phase3. One of the project purposes of FTTC Project Phase2 was to extend the function of FTTC to the Middle East and Africa. Accordingly, FTTC successfully implemented TCTP- Export Marketing Techniques & Export Plan twice TCTP- Export Marketing Techniques & Export Plan in Arabic TCTP- Export Marketing Techniques & Export Plan, TCTP- Export Marketing Techniques & Export Plan inviting participants mainly from government officials, export promotion organizations in Arab countries as part of Phase 2. The TCTP was highly appreciated by the participants from Arab countries.
The training Programme could contribute to enhance human resources in the field of export promotion in Arab Countries by providing the participants with practical knowledge and skills of export marketing and export strategy planning, which could be applied in export promotion of Arab countries.
The TCTP is designed for export promotion specialists in the field of export promotion to up-grade their capabilities of export marketing in terms of marketing plan and strategy formulation.
・Identify the economic importance of exports;
・Understand the development of international trade;
・Know how the international agreements help countries to be competitive;
・Identify the main concepts and methodologies in marketing research;
・Understand the main criteria for selecting the international markets;
・Identify the main components of the marketing mix;
・Identify the different factors that affect the export’s prices; and
・Understand the fundamentals of marketing communication.
During the first 2 years of project implementation, 32 participants from Jordan,Iraq,Palestine,Tunisia,and Yemen were trained.
Two weeks training course will be planned, implemented and evaluated. The followings are tentative curriculum. At the end of the programme, the participants will make the presentation applying knowledge and skills gained in the program.
1. Export External Environment
2. Economic Groupings and Regional Agreements
3. Importance of International Marketing
4. Export Marketing Research& Channels of Distribution
5. Market Selection Criteria
6. Export Costing & Pricing
7. Terms of Payment & Incoterms
8. Finance & Export Risk Management
9. Shipment & transportation
10. Export Marketing Plans & Entry Strategies
11.Evaluation: Final Evaluation to be conducted after the completion of the third course
Covering 100% of the budget of the project and administrative support
Providing lecture rooms and facilities, administration work and field trip arrangement
- The policies of the government of Japan and Egypt won't be changed drastically.
- The security conditions in Middle East countries and Egypt will not hinder implementation.
- The diplomatic relations between Middle East countries and Egypt won't change.
The Foreign Trade Training Centre ("FTTC") was established to support the Egyptian government’s main objectives for the current phase of the economic reform program, which are to design and implement trade policies that would support prudent macroeconomic management. Since its establishment, FTTC has been offering Export trainings to exporters, potential exporters as well as governmental officials.
FTTC was established by the Ministry of Industry and Foreign Trade ("MIFT")in 2001, and actual operations started since February 2002, as an independent autonomous and non-profit organization with its own legal personality established by MTI in collaboration with the Japanese Government represented by Japan International Cooperation Agency ("JICA") and Japan External Trade Organization ("JETRO").
1)Related aid activities by Japan (Name of related projects / cooperation activities implemented by Japan and explanation of relationship with the Project)
2)Related aid activities by other donors (Outline of projects / cooperation activities implemented by other donors and explanation of relationship with the Project)
|Project Outline / Aperçu du Projet |
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